Marketing Campaign Administrator
Company: Boomtown Casino Biloxi
Posted on: January 12, 2022
Supports and administers operational goals and monitors
achievements of performance and profit objectives.
Adheres to scheduling and coordinates with manager any scheduling
concerns, with attention to guest satisfaction.
Maintains and updates the customer database within the casino
management system (CMS).
Executes offers for campaigns and pushes them to customer database
Assists with managing marketing reinvestment strategy for CRM
Assists with managing database marketing requests and fulfillment
of track able offer campaigns related, but not limited to,
advertising, events, promotions, entertainment and sponsorships
through all direct response marketing mediums.
Responsible for verifying offers and ensures accuracy for market
Creates and analyzes reports. Makes recommendations for improvement
Works with creative team to develop marketing collateral for
campaigns as needed. Makes suggestions for improvements as
Serves as liaison between CRM and Marketing Operations departments
to ensure accuracy of campaigns and offers.
Associate Degree (A.A.) in Marketing, Finance, or related field; or
one to two years' experience in multiple communication channels
including direct mail, e-mail, and social media; or equivalent
combination of education and experience. Must have at least one
year of Marketing campaign and/or data base experience required.
Supervisory experience required.
Must have the ability to drive results and be proactive when
working on tasks.
Must have knowledge of customer retention, product, and marketing
Must have excellent verbal and written communication skills.
Must have strong presentation and client interface skills.
Must be detailed oriented.
Must be able to meet deadlines and to work under the pressure of
short time constraints.
Must have technical proficiency and knowledge in Microsoft
applications (Word, Excel, and Outlook).
Must have knowledge of Email Service Providers. Advanced experience
with relational databases and SQL programming is required.
-Experience with the SQL and a variety campaign management tools is
Please view the job posting/description for a complete list of
responsibilities and minimum requirements.
Keywords: Boomtown Casino Biloxi, Biloxi , Marketing Campaign Administrator, Advertising , Biloxi, Mississippi
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