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Marketing Campaign Administrator

Company: Boomtown Casino Biloxi
Location: Biloxi
Posted on: January 12, 2022

Job Description:

Supports and administers operational goals and monitors achievements of performance and profit objectives.
Adheres to scheduling and coordinates with manager any scheduling concerns, with attention to guest satisfaction.
Maintains and updates the customer database within the casino management system (CMS).
Executes offers for campaigns and pushes them to customer database for distribution.
Assists with managing marketing reinvestment strategy for CRM campaign programs.
Assists with managing database marketing requests and fulfillment of track able offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.
Responsible for verifying offers and ensures accuracy for market distribution.
Creates and analyzes reports. Makes recommendations for improvement as needed.
Works with creative team to develop marketing collateral for campaigns as needed. Makes suggestions for improvements as needed.
Serves as liaison between CRM and Marketing Operations departments to ensure accuracy of campaigns and offers.

Requirements:
Associate Degree (A.A.) in Marketing, Finance, or related field; or one to two years' experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience. Must have at least one year of Marketing campaign and/or data base experience required. Supervisory experience required.
Must have the ability to drive results and be proactive when working on tasks.
Must have knowledge of customer retention, product, and marketing acumen.
Must have excellent verbal and written communication skills.
Must have strong presentation and client interface skills.
Must be detailed oriented.
Must be able to meet deadlines and to work under the pressure of short time constraints.
Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook).
Must have knowledge of Email Service Providers. Advanced experience with relational databases and SQL programming is required. -Experience with the SQL and a variety campaign management tools is preferred.

Please view the job posting/description for a complete list of responsibilities and minimum requirements.

Keywords: Boomtown Casino Biloxi, Biloxi , Marketing Campaign Administrator, Advertising , Biloxi, Mississippi

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