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Social Media Marketing Specialist

Company: Boyd Gaming
Location: Biloxi
Posted on: June 19, 2022

Job Description:

Job Functions/Duties:--- Collaborate with on-site leadership to formulate strategies, content ideas, and promotions--- Collaborate with the shared service digital media & social engagement team to establish KPIs, best practices, content calendars, and advertising calendars--- Measure and report performance of all digital media campaigns, advertising campaigns, and company reviews to the marketing leadership at each property and the regional marketing director--- Partner with the marketing team at shared services to collaborate on holistic campaigns for email, websites, billboards, magazines, and other related tasks--- Identify trends and insights to create actionable recommendations for properties and venues--- Regularly visit each property assigned and establish strong relationships with the marketing teams to support and assist properties in achieving their goals and objectives--- Identify UGC sources and encourage the usage of it at each property on digital screens and via other creative outlets--- Actively create social media calendars for each property that follow best practices--- Actively create advertising recommendations and campaigns for social media--- Create content at each property utilizing video equipment --- Be able to attend events and functions with a varied schedule, e.g. evenings and weekends, to provide social media support, including livestreaming and digital photography. --- Access to reliable transportation required to meet schedule and unforeseen business needsJob Specifications:--- Bachelor's in Business, Marketing, Communications or equivalent work experience --- Four (4) years of experience with online marketing, including social media management, reputation management, and online advertising--- Casino/travel industry experience a plus--- Must be detail-oriented--- Must have excellent communication and writing skills--- Experience with Sprinklr, Spredfast, Hootsuite, Buffer, Revinate, TrustYou, Medallia, ReviewPro (and similar tools) is preferred--- Customer service experience preferred--- Up to 50% local travel required

Keywords: Boyd Gaming, Biloxi , Social Media Marketing Specialist, Advertising , Biloxi, Mississippi

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