BiloxiRecruiter Since 2001
the smart solution for Biloxi jobs

Social Media Marketing Specialist

Company: Boyd Gaming
Location: Biloxi
Posted on: June 19, 2022

Job Description:

Job Functions/Duties:--- Collaborate with on-site leadership to formulate strategies, content ideas, and promotions--- Collaborate with the shared service digital media & social engagement team to establish KPIs, best practices, content calendars, and advertising calendars--- Measure and report performance of all digital media campaigns, advertising campaigns, and company reviews to the marketing leadership at each property and the regional marketing director--- Partner with the marketing team at shared services to collaborate on holistic campaigns for email, websites, billboards, magazines, and other related tasks--- Identify trends and insights to create actionable recommendations for properties and venues--- Regularly visit each property assigned and establish strong relationships with the marketing teams to support and assist properties in achieving their goals and objectives--- Identify UGC sources and encourage the usage of it at each property on digital screens and via other creative outlets--- Actively create social media calendars for each property that follow best practices--- Actively create advertising recommendations and campaigns for social media--- Create content at each property utilizing video equipment --- Be able to attend events and functions with a varied schedule, e.g. evenings and weekends, to provide social media support, including livestreaming and digital photography. --- Access to reliable transportation required to meet schedule and unforeseen business needsJob Specifications:--- Bachelor's in Business, Marketing, Communications or equivalent work experience --- Four (4) years of experience with online marketing, including social media management, reputation management, and online advertising--- Casino/travel industry experience a plus--- Must be detail-oriented--- Must have excellent communication and writing skills--- Experience with Sprinklr, Spredfast, Hootsuite, Buffer, Revinate, TrustYou, Medallia, ReviewPro (and similar tools) is preferred--- Customer service experience preferred--- Up to 50% local travel required

Keywords: Boyd Gaming, Biloxi , Social Media Marketing Specialist, Advertising , Biloxi, Mississippi

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Mississippi jobs by following @recnetMS on Twitter!

Biloxi RSS job feeds