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Digital Marketing Manager

Company: Biloxi Lodging, LLC
Location: Biloxi
Posted on: August 3, 2019

Job Description:

The Digital Manager is an integral member of our in-house marketing services team responsible for developing lead generation and the design and execution of all digital marketing needs. The Corporate Marketing Department is a tight and nimble team working in a fast-paced environment where workload and expectations are high and deadlines are tight.Must be creative, critical-thinker with a proven track record in SEO, SEM, PPC, marketing technologies, analytics, and multi-channel demand generation campaigns. You will manage the digital marketing strategy and media plan including timelines, budgets, vendors and analyticsPosition Specific ResponsibilitiesDevelopment and placement of all digital marketing endeavors (SEO, SEM, PPC, etc.)Developing online marketing strategies for digital transformation.Partner with Managing Director of Marketing to design and implement a 12-month marketing plan to deliver on awareness, customer acquisition and retention KPI's across owned, earned and paid channels.Develop/implement and test paid social programs across branded social media channels.Own email channel and responsible for setting strategy, performance and operation.Own the analytics and measurement of digital marketing performance - regularly analyzing and reporting on all online marketing initiatives overseen by the position to continuously optimize overall online mix and performance.Develop, track and manage the Corporate Marketing digital budgetOwn project management of website strategy, including new web initiatives, content, design, development, and testing.Plays an integral role in defining a companywide offline/online attribution to properly translate channel performance and insights to stakeholders across our business.Desired BackgroundBachelor's degree5+ years of digital marketing experience in both direct response and brand marketing with a focus on performance-based marketing and direct accountability for results.Expertise in leveraging digital marketing, social, mobile, and new media to engage customers and transform brand and customer experience.Proven ability to work with data to understand and analyze performance, optimize plans, make quick decisions and measure impact to the business.Sharp creative eye, experience testing and learning messaging and creative.

Keywords: Biloxi Lodging, LLC, Biloxi , Digital Marketing Manager, Executive , Biloxi, Mississippi

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